Baseline Stats for Hospital Site // Jan – April 09

• 96% of visitors since January were new visitors
• Daily traffic on weekdays is double weekend day traffic
• Amount of traffic is above average for the industry (per Compete.com)
• Comparable sites show traffic spikes at the end of each month that BWMC does not (possibly due to regular newsletter, press releases, investor update...)

Average page views/visitor: 2.01

Average time on site: 1:07 minutes

Traffic Sources: 75% search engines (56% of total traffic from Google / 7% MSN / 5% Yahoo), 12.5 from referring sites, 11.5% from direct traffic (aka users entering URL into their browser or via bookmarks)

Top Content

1. Home
2. Careers
3. Find a Physician
4. Careers for Nurses
5. Directions

Note: Twice as many visitors click "Employment Opportunities" from the dropdown as the "Careers" button in the main nav. Both link to the same page, but Careers doesn't highlight on mouseover - may not look clickable to some users. 

Site Search Results - not set

Site Goals - none set

Unexpected number of users coming from Latin countries/areas (Mexico City, Brazil, Spain/Madrid, California) - for the Spanish version of the medical resource library